Mumbai: Move over selfie, India is embracing the "velfie" with Bollywood stars, sporting heroes and even politicians taking and posting videos of themselves online using a range of new mobile apps.
From lip-synching famous movie scenes and quizzing political leaders to interviewing job candidates, Indian tech firms are betting on the latest craze to grip social media -- the video selfie.
"2014 was about selfies... 2015 is for #velfies!" screams the blurb for Velfie, a smartphone app similar to Dubsmash where users mime songs or quotes to pre-recorded audio before posting the clips on social networks.
German-developed Dubsmash has rapidly become a global phenomenon since its launch in November and has been downloaded more than 50 million times across 192 countries, according to its website.
The global craze is sweeping the film industry, with numerous stars entertaining legions of loyal fans with dubbed videos which are uploaded to popular sharing platforms Facebook and Instagram.
